AT A TIME WHEN BREASTFEEDING MUMS COULDN’T HAVE MORE ON THEIR PLATES, MEDELA HELPS GIVE A LITTLE MORE COMFORT AND EASE!

This year has brought more challenges than ever – and perhaps even more so for breastfeeding mums.  

Whether you’re managing breastfeeding in isolation with a newborn baby – first time or with other kids at home, or juggling full-time or part-time work in a world where things change daily – mums have more on our plates than ever. 

It’s why Medela continues to support its reputation as Australia’s leading breast pump innovator, launching two new products on 2 November 2020, making life just that little bit more comfortable and easier for breastfeeding mums and their families. 

As one of the leading choices of breast pumps for millions of mums globally, Medela’s Harmony™ manual breast pump has got even better, now fitted with the research-based, state-of-the art PersonalFit Flex™ breast shield, giving mums more comfort and milk  . 

Launching at the same time is Medela’s enhanced Purelan™ cream with 100 percent ethically sourced lanolin, giving mums fast relief1-4 for sore nipples, that’s safe for bub and the environment. 

Medela’s Harmony™ manual breast pump gives more comfort and flexibility for mums

Harmony™ is a single manual breast pump, perfect for mums who express occasionally and need a lightweight travel companion.

It’s the latest to join the complete Medela Flex™ family range, including Medela’s Freestyle Flex™, Swing Maxi Flex™, and Swing Flex™.

Now whether mums prefer manual or electric, all Medela Flex™ breast pumps will be adjustable to fit each mums’ natural breast shape. All pumps are more comfortable, easy to use and give up to 11 percent more milk for baby5.

The new Harmony™ hand pump was developed after global research revealed mums wanted more comfort, more milk and better value for money. 

“Harmony’s been the number one choice of millions of mums globally – loved for being a light-weight, on-the-go hand pump that’s convenient and efficient,” Medela Marketing Manager Margarita Magdalinos said. 

“And now, thanks to research and work from scientists in partnership with mums, we’ve been able to evolve it to be even more comfortable, and efficient than ever.

“Whether you prefer manual or electric – we’re delighted to give mums more comfort to fit in with their lifestyle, expressing needs and pockets. It can be used as a backup to your electric pump, or for occasional use if you normally breastfeed your baby. 

“For mums who pump more frequently, a double electric pump like the Swing Maxi Flex™ or Freestyle Flex™ may work better for their needs.”

All Flex™ products have been designed based on nearly 60 years of expert research and experience working with breastfeeding mothers worldwide. 

They all use Medela’s 2-Phase Expression technology, mimicking your baby’s natural suckling rhythm and are fitted with the PersonalFit Flex™ breast shield – with a 105-degree opening angle, soft rim and oval shape for a better fit. 

The PersonalFit Flex™ breast shield puts less pressure on your milk ducts than traditional breast shields, and is clinically proven to give more comfort for mum, and more milk for baby.5

“Breasts come in all shapes and sizes and they’re as unique as the personalities and lives of women themselves – so we’re delighted to continue to evolve all our products and give mums support for their breastfeeding experiences.”

The new Harmony™ breast pump starts at $69.95, and is available from leading online and offline baby specialty retailers, grocery, department stores and pharmacies.

Medela’s Purelan™ gives mums fast relief1-4 for sore nipples, that’s safe for bub and the environment

Medela’s improved Purelan™ Lanolin cream gives safe, ethical and soothing relief for mums, 100 percent natural, single-ingredient pure lanolin (wool wax). 

With Australian buyers wanting products supporting animals and the environment6 – Medela’s new Purelan™ uses a fully traceable supply chain, sourced from mulesing-free farms.

It contains no artificial additives or preservatives, is hypoallergenic, suitable for sensitive skin and it doesn’t need to be removed before breastfeeding your baby. 

It’s dermatologically tested and to the highest safety standards, including the European Pharmacopoeia and United States Pharmacopoeia standards. 

“In the first few days and weeks of frequent breastfeeding, many women may experience nipple soreness and dry skin,” Medela Marketing Manager Margarita Magdalinos said.

“Purelan™ Lanolin cream’s rich texture creates a protective layer on the skin’s surface, helping to soothe sore nipples and dry skin.

“The Purelan™ Lanolin cream is so safe, mums can even use it on their baby’s skin,” Margarita said. 

Available in two pack sizes: 7g handy for your handbag retails at $9.95 and a value 37g pack perfect for home or nappy bag use at $19.95.