WATER: IT’S CHILD’S PLAY
SAFE AND SECURE THIS SUMMER IN SWIM PANTS
Summer is a great time for active water play with babies and toddlers. To maximise your family’s fun in the sun, BabyLove Nappies has launched a new range of Swim Pants to keep babies and toddlers nappy safe this season. The launch is especially timely with new research by the popular nappy brand reporting that four in every five* babies and toddlers will be wearing a nappy when they swim this summer. (*BabyLove 2019 Quantitative Research – 81%)
‘Every summer, families flock to pools and beaches and we wanted to develop a waterproof nappy that delivers peace of mind for parents and is soft and comfortable for children so they can enjoy waterplay,’ says BabyLove Nappies CEO Bridget Spark.
BabyLove Nappies’ contemporary new range of disposable Swim Pants are scientifically designed especially for water use, so they won’t swell or leak in the pool or at the beach. Featuring three bold and colourful unisex designs, Swim Pants have a comfortable 360-degree stretchy waist band so they can be easily pulled up – just like a regular cossie. They also include easy to tear seams on each side, so you can quickly remove them for a speedy change.
In addition to being snug in Swim Pants, it’s also important to be water safe. Leaders in swimming education programs for infants and adults, Carlile Swimming has been teaching babies and kids to swim and be safer around water since 1955. Carlile Swimming says a great way to get babies ready for the swimming pool – and future swimming lessons – is to make their bath or shower time fun. This way they will love water from day one!
Carlile Swimming’s Tips:
Fill the bath up with warm water and get in with your child:
- Use a secure and gentle hold, and let them feel the buoyancy and movement of the water
- Sing songs
- Have toys to squirt, squeeze and float about
- Let them splash about (even if it means a wet bathroom)
- Use a flannel or washer to gently pour water on their head and face
- Remember: never leave your child alone in the bath, even for a second.
Learn to swim programs are offered by Carlile Swimming, and a number of swim centres around Australia, for babies as young as three or four months of age and provide them with skills for life. It’s mandatory to wear a swimming nappy at most community swimming centres, and so the launch of Swim Pants is good news for active families as we enter the popular swimming season.
BabyLove’s new Swim Pants are available in three creative designs and sizes, and these include a fun Icy Poles design in Small (6-12kg), a bright yellow and blue Flamingos pattern in Medium (9-14kg) and a nautical Sun/Surf design in Large (12-22kg). They are available at Chemist Warehouse, Big W, Foodland, Drakes, and select IGA and pharmacies.
Swim Pants is the newest addition to BabyLove’s extensive range of nappies that have been designed to suit all ages and stages of development. Comfort and absorption are at the core of BabyLove’s product range which also includes Cosifit™, Premmie, Nappy Pants, Sleepy Nights and Baby Wipes.
To obtain further information about BabyLove and Swim Pants please visit www.babylovenappies.com.au or